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If you’ve been looking for a customizable drag racing steering column for your Chevy S-10 pick-up or G-body car, you’re search is over. Introducing the new Bolt-in Drag Race Steering Columns from Holcomb Motorsports. Not only can Holcomb’s new steering column be trimmed, it also offers effortless steering.


Six new and improved carburetors just released by Demon Carburetion have been announced. With three sizes available with mechanical or vacuum-operated secondaries, you’ll get a great carbureted system for your performance application.


Testing your coil-over springs can be a task in itself. But with Intercomp Racing’s new coil-over spring tester, you can get the job done quickly and sufficiently. With plenty of adjustable components and a new spring compressor, you can also fully service and adjust for some of your many suspension needs.


Looking for a way to improve your fuel system but don’t know where to turn? Look no further than Holley’s new Billet HP and Dominator fuel pressure regulators and filters. These fuel system components work well with either a carbureted or fuel injected system while being durable and looking great.


When it comes to tuning your vehicle, you want only the best. That’s why Bully Dog Technologies is committed to bringing you high-performance tunes for a variety of makes, models and applications, including five brand new Ford truck applications for the holiday season.


COMP Cams has been a leader in performance camshaft components for years and has introduced their next-generation Ultra-Gold ARC Series Aluminum Rocker Arms with improved technology and a new design.


When you have a high performance engine it is crucial that you are receiving as much information as possible from the engine. The new MTX Dual Function Gauges from Innovate Motorsports provide a great way of getting as much data as possible without taking up to much space.


By reintroducing their popular ET Front Tire, Mickey Thompson is giving racers an even better version of the tire they love and trust. With a new design and more size choices, the new lighter, narrower and faster ET Front is sure to bring unsurpassed performance to racecars of many classes.


Large journal camshafts can be problematic for oil distribution when installed in Chevrolets. Crane Cams has come up with a solution to this problem with their new Ultra Pro Roller lifters for a variety of Chevy V8s.


If you’re looking for an LS block that goes beyond the ordinary, look no further than RHS’s new LS Race Block. Friendly to even existing race applications, the new design offers a raised camshaft centerline, priority oiling and windage minimization to help your combination make power at high RPMs.


When it comes to piston rings and performance applications, durability is key. With Total Seal Piston Rings’ new M2 Tool Steel Top Rings, you can push your car to its limit without having to worry about strength or leaks round after round.


To demand the utmost performance of your vehicle, you’re going to need a performance shock. Whether you autocross, drag race or just drive your street vehicle to the max, the new ShockWave from Ridetech will give you great control and performance for any application.


Oil is the blood of your engine, so why risk running out of it in your performance Ford small-block powered vehicle? With Proform Parts’ new Small Block Ford High Capacity Oil Pan, you can hold more than enough oil to keep your engine running smoothly.


Whether your car is fuel injected or carbureted, you need a reliable fuel pump to get fuel to your engine. Holley’s new HP and Dominator Billet In-Line Fuel Pump provides a great way to feed your street or race car’s demand for fuel.


Without the proper tools, tightening components properly can be a hassle. To avoid the struggle and get the proper torque spec every time, look no further than The Eastwood Company’s new Digital Electronic Torque and Torque-Angle Wrenches.


Storing your toys for the winter usually means draining the fuel or using additives in order to maintain your engine and fuel system. While this can get you by, it can be quite the hassle. With VP Racing Fuels’ new C9 Race Fuel you won’t need to go through all that hassle this year.


Crane Cams has just released Ultra Pro Roller Lifters for the Ford Boss 429 Hemi engine. With these new roller lifters, you can feel confident that you’re getting the performance you want while not sacrificing the health of your engine.


Looking for an easy way to boost your Ford F-150’s horsepower? Look no further than Airaid’s new Ecoboost cold air intake system for the 3.5L and 5.0L F-150. This system not only offers increased performance, it also offers easy of installation with a bolt-on application.


Do you shop Prestolite Performance Brands? Why not get rewards for all your purchases. With Prestolite’s Redd Racer Triple R Rewards Program, not only will you get points toward future purchases for every dollar you spend, you’ll also have access to longer sales and get notifications of special promotions.


Having light-weight, durable tool retainers for your valve springs is important for performance race applications. While titanium retainers have been a trusted way to go, Ferrea Racing Components is advancing in new technology, offering steel retainers.


There is nothing better than two automotive companies coming together to increase consistency and performance of their products. This is exactly what SuperFlow Technologies and VP Racing Fuels has done- giving customers consistent test results from engine dynamometers by using only VP Racing Fuels.


Edelbrock understands that you need quality parts that are tough enough to handle the heat of being used in all-out competitive applications. That is why they now offer a cylinder head for extreme all-out competition- the Victor ROX Pro-Port Raw Cylinder Head.


Are you looking for a durable rear-end housing, but don’t want to add unwanted weight to your car? Look no further than Racecraft Inc.’s Pro Lite 4130 Chromoly Rear End Housing.


Your radiator is a vital component to keep your engine cool. With over 1,000 radiators and module assemblies, Be Cool Inc. is sure to have the radiator and components you need for your vehicle, no matter how rare or custom it is.


Do you have a high compression engine in your performance Ford, Chevy or Chrysler? Then Quarter Master has the heavy-duty starter could be what you need. It’s got the muscle to turn over engines, and not quit once the engine gets hot.


Having the correct camshaft timing is important whether you’re just driving down the road or racing your vehicle. Thanks to Powerhouse Products, timing your third and fourth generation LS engine camshafts is now easy.


If you need rod or main bearings for your Chevy, look no further than King’s new engine bearings for Chevy applications. The new Chevy bearings are part of the HP Engine Bearings line which features a 40 Vickers hardness and high heat threshold.


If you’re looking for trusted technology mixed with new features for your next carburetor, Holley has just released a product for you- the Aluminum Ultra HP carburetor.


If you’re looking for a fuel pump that has superior flow throughout a large pressure range, Aeromotive has what you need. Their new 340 Stealth fuel pump has up to 30 percent more flow to keep your ride fueled adequately, even at a high psi.


Do you struggle with the pros and cons of inductive coils vs. running a captive-type discharge ignition system for your boosted car? For the best of both worlds, look no further than AEM Electronics’ High-Output Inductive Coils.


Have you been searching for a high-flow cylinder head that you can bolt onto your car that will help take it from fun to extreme? AFR has something for you! With their new SBC 245NPP heads, you can run common headers and intake manifolds all while pushing 700hp with the right set up.


If you’re looking for a durable yet affordable connecting rod, look no further than Callies’ new Ultra H-Beams. Available for many different applications, the Ultra H-Beams can handle impressive amounts of horsepower.


If you want to eliminate side loads on your crank and supercharger bearings for your Chevy small-block, big-block or LS engine, or your Ford small-block, look no further than Chassisworks’ supercharger gear drives.


For a beefed up, maintenance free rear end, perfect for your street and strip car, consider Moser Engineering’s Ultimate 9″ 31 Spline Axle and Differential Package.


When most of us think of fuel delivery, one of the first names that comes to mind is Holley. As an alternative to costly fabricated sheet-metal induction systems, Holley Performance Products is pleased to introduce their Hi-Ram Intake System for the increasingly more popular GM LS engine series.


Wild Rides Inc has introduced a new product into their “Unique Product Line”, this time for GM A and G body owners. Their A/G Box is a suspension upgrade that makes adjusting your cars instant center as simple as un-bolting and bolting in the control arms. It also helps improve the factory suspension’s geometry.


Spohn now offers the “R Series” rebound adjustable front struts for the ’82-’92 Camaro and Firebird. These struts allow the user to make necessary adjustments in weight transfer for the street or track and anywhere in between with the 18 different settings available.


If you are in the market to boost your ride with a little juice, it’s high time you got a hold of the ZEX 2011 Master Catalog. With quick reference guides and easy to use charts, you can rest assured that you have chosen the right nitrous system for your mean machine.


Proform Parts is pleased to announce the release of their new wireless scale. This wireless scale will allow the user to dial-in weight distribution, establish an overall weight and assist with achieving 50/50 distribution.


K&N Engineering is proud to offer a new intake kit for the 2009-2010 Ford F-150 equipped with the 4.6 3-valve engines. This newly designed intake kit provides a 15 horsepower and 17 ft lb of torque gain while protecting the engine from debris.


Holley is is happy to announce the release of their new Hi-Ram Intake System for the LS engine. With the popularity of swaps into a wide range of vehicles the LS Hi-Ram is a wonderful alternative to the expense of a fabricated sheet metal intake.


FAST is excited to announce the new EFI HELP Hotline and online forums designed to assist fuel injection aficionados with their questions and concerns. FAST (Fuel Air Spark Technology) is happy to lend their expertise to those in need Monday through Friday from 8am to 5pm Central Time.


Lunati released their new Signature Series I-Beam Connecting Rods designed to withstand the rigors of drag racing, circle track, off-road racing and more. Thanks to being machined to exacting tolerances, sonic tested, and heat-treated, these connecting rods are able meet the demands of almost any application.


Spohn Performance now offers a new rear upper control arm for the 2011 Ford Mustang. These new rear upper control arms are available with a Spherical Rod End or Del-Sphere Pivot Joint; both of these parts eliminate wheelhop, increases traction and offers improved handling.


Vortech Engineering now offers the Competition Air Inlet Upgrade for the 2011 5.0L Mustang GT. This kit is designed to work with Vortech’s 5.0L Mustang Supercharger System; gains of 35 horsepower and 0.6-1.0 psi of boost have been seen during testing.


Weld Racing is proud to offer the Sportsman Drag line of forged aluminum wheels designed for meet the needs of the Sportsman drag racer. These wheels are available in 15″ by 16″ and 16″ by 16″ sizes with 5 on 4.5″ or 5 on 4.75″ bolt patterns, and are available with or without double Bead-Locs™.


AIRAID Filter Company is pleased to announce their new Cold Air Dam Intake System for the Ford 7.3L Power Stroke Diesel Engine. This kit produced an additional 27 horsepower and 55 ft lb of torque to the rear wheels at 1,900 RPM during testing. Perfect for adding a little more oomph to your tow vehicle.


AMSOIL is pleased to release their new Z-ROD synthetic motor oil designed for use in classic cars and high-performance applications. This oil is available in two weights, 10W-30 or 20W-50 depending on requirements of the specific application. Both include high levels of Zinc to make flat-tappet camshafts happy.


Regardless of your coil needs, AEM Electronics has High Output IGBT Inductive Coils for use with or without an ignitor. The “smart coil” is designed for applications that do not have an ignitor, while the “dumb coil” is designed to be used with an ignitor.


Performance Distributors is proud to offer their new Chevy Tall Block D.U.I. Distributor for Tall Block engines produced from 1958-1965, such as the 348, 409, 427 and or 454.  This distributor comes with the Street/Strip D.U.I. Coil and a Dyna-Module that allows the user to further open the plug gaps and efficiently burn more fuel. [...]