Late last week, Promedia Publishing announced that JE Pistons and Lucas Oil have signed on as the title rights sponsors for the NMRA/NMCA West Coast Shootout, to take place at the Auto Club Raceway in Fontana, California the weekend of July 8-10, 2011. The JE Pistons West Coast Shootout, presented Lucas Oil is a non points-paying event that combines the NMCA Flowmaster series and the NMRA Keystone Automotive series for a special Southern California shootout in the home of Promedia that will provide fans in the region a flavor of the racing out on the opposite coast.

The event will feature may of the staple attractions common at NMRA and NMCA events, including the exciting heads-up, index, and bracket racing action amongst some of the finest muscle cars in America. Other goings-on such as the wildly popular True Street class, a massive Car Show, the manufacturers midway and swap meet, the world famous burnout contest, and a special autocross challenge will all serve to round out a show that west coast racing fans won’t want to miss.

Below is the official press release from the NMRA and NMCA:

The NMCA & NMRA are pleased to announce that JE Pistons and Lucas Oil will sponsor the NMRA/NMCA West Coast Shootout in 2011. The JE Pistons NMRA/NMCA West Coast Shootout, presented by Lucas Oil, will take place at Auto Club Speedway in Fontana, CA, the weekend of July 8-10, 2011. This special event combines the NMCA Flowmaster series and the NMRA Keystone Automotive series for a special Southern California event that will give west coast drag racers and performance enthusiasts a taste of why the NMCA and NMRA are the #1 muscle car motorsports shows in the U.S. This event will showcase some of the best heads-up and wheels up muscle car drag racing on the planet as street car racers put their combinations on kill to win the biggest west coast event of the year.

This event will also feature a special Racers Against Street Racing (RASR) True Street Challenge with the ever-important message that “if you want to race…take it to the track!” Street car racers, automotive media, and performance manufacturers will mix it up in NMCA & NMRA’s popular TREMEC True Street class for over $10,000 in cash and prizes! The West Coast Shootout will also feature a giant manufacturers’ midway and swap meet, a huge UPR Products / TREMEC All-Domestic Car Show, a Hotchkis Performance / Baer Brake Systems Autocross, and the world famous NMCA/NMRA burnout contest!

For more information on JE Pistons log on to www.jepistons.com, for Lucas Oil log on to www.lucasoil.com, and for the NMRA/NMCA West Coast Shootout log on to www.nmcadigital.com/CA or call 714-444-2426.