The marketing world is full of many tips, tricks, and slights of hand used to convince consumers to pick one particular product over another. These subtle actions appeal to our subconscious, convincing us in ways we don’t fully understand to buy things like hard-boiled egg shapers, back scratchers, and clothes for our dog. Because what Fido needs is another layer of fur.

The gearheads at Turbosmart decided to ditch the subtly for their latest product though, calling in the Tour de Force known as “Big Bubba” to pitch their Big Bubba Blowoff Valve. It’s witty, to the point, and a nice change of pace from the subtle manipulations most advertisements use. Really though, it just makes sense.

Turbosmart has made a business out of selling badass blowoff valves, wastegates, and other accessories for forced induction engines. While normally Turbosmart is in the business of integrating a lot of performance into a small package, the Big Bubba blowoff valve is big, brash, and really really loud…perfect for in-your-face cars and their owners.

In fact, the Big Bubba is the largest blowoff valve in Turbosmart’s lineup, and can be used on turbocharged, supercharged, or even turbodiesel engines. Yet despite being designed for big horsepower and brash sounds, the Big Bubba package still only weighs in at 1.7 pounds, yet boasts a 52mm aluminum piston. A -4AN threaded vacuum port offers a variety of connection methods, and to make things easy Turbosmart ensured that all Big Bubba valves use the same inlet flange and V-Band clamp as the Turbosmart Race Port. You can get your Big Bubba blowoff valve in three colors; blue, black, and “sleeper.” 

Impressive, right? And we love the marketing campaign; it’s one of those rare commercials that get’s the product’s fanbase right.