Regardless of how competitive your prices are, how great you believe the quality of your work to be, how experienced your employees are, or how advanced your tools and machinery are, as a chassis builder, the only element that truly matters is what your customers — and therefore your future customers by association — think of your work and the service you provide. Just in the same way that negative experiences tend to work their way around the proverbial campfire and come back to haunt you, so too do the positive ones, and those positive vibes are the best marketing tool of all.

Our friends at Wild Rides Race Cars in Farmingdale, N.J. have built quite the reputation in their nearly 20 years of business providing custom automotive enthusiasts with professional services for their race cars, street rods, and customs, with everything from complete chassis builds to roll cages, suspension installs, and much more. Wild Rides also offers a line of mail order products comprising the Ford Mustang and GM suspension chassis components segment. Below is just a couple of the recent recommendations interspersed amongst the new product and race car showcases on the company’s Facebook page.

Mick Graf writes:

superior products. unrivaled professionalism. hands down THE BEST chassis products available. use their products on all of my mustangs.

And Chris Reed writes:

Seen their new G-Box…..helps maintain proper pinion angle for lowered G-Bodies, and for the ones that drag race

Whether you’re looking for a chassis shop to have some work done on your car or have a complete car built, or you’re planning on opening a shop of your own someday, just keep in mind that it’s your satisfied customers that keep the business flowing in the door. Keep them happy and business will be good.

For more information on Wild Rides Race Cars, including their entire offering of mail order components, log on to wildridesracecars.com.