VP Racing Fuels Unveils New-Look 5-Gallon Pails

Those familiar with the traditional blue five gallon pails from VP Racing Fuels, which have been distributed for more than 20 years, will be met with a newly designed look when they pick up their orders in the new year. The pails have undergone a significant makeover with an aggressive and striking new look.

“Our traditional 5-gallon pails served us well with a quality and look driven by functionality,” said Steve Scheidker, VP ‘s Director of Marketing. “They came to be synonymous with VP’s no nonsense approach to quality. However, we concluded it was time to upgrade the pails’ look to support our current brand positioning and better complement the advanced performance characteristics of the fuels they contain.”

“First, the new pails incorporate VP’s current tagline, ‘MAKIN’ POWER!’ and have an unconventional, edgy look in keeping with VP’s position on the leading edge of race fuel technology and our unbridled passion to stay there,” Scheidker added. “This attitude will carry over into our national rollout of VP-branded retail gas stations and C-stores where dealers and customers will be reminded that unlike traditional refiners, VP is not a conservative ‘oil company,’ but rather an unconstrained ‘performance company’ willing to push the edge of the envelope.”

The new five gallon pails feature images that represent the wide array of motorsports that VP Racing Fuels supports with the best quality performance fuels. This new design will serve to remind customers of VP’s broad experience in racing fuels and how adept the company is at transferring technology from one segment to another to yield enhanced performance across all applications.

“Given that these pails are sold into every segment of motorsports and can be found in pits and garages throughout North America and around the world, they actually serve as ‘billboards’ for our brand,” Scheidker continued. “It only makes sense to leverage that exposure to convey our key branding messages.”

“We’ve received nothing but positive reactions from our dealers who have seen the new pails and anticipate it will only enhance their ability to market VP’s products,” Scheidker concluded. “Importantly, the new pail design will have no impact on the price of our fuels and, of course, the quality of the pails’ contents will remain unsurpassed. We’re confident all our customers will embrace the new design and see it as the perfect container for their fuel of choice.”

VP Racing Fuels is one of the industries’ most reputable brands and one of the leaders in race fuel technology. VP is the official supplier of racing for the NHRA and organizations in a  number of other forms of motorsport. To learn more about VP Racing Fuels, log on to vpracingfuels.com.