Black Iguana Frozen Rita Signs With Enders-Stevens For Two Races

Those paying attention to the NHRA ESPN2 telecasts of late have likely heard popular Pro Stock driver Erica Enders-Stevens allude to her team’s recent sponsorship woes, which she suggested could potentially take them out of the running for the championship should they be unable to find funding. Well, her Cagnazzi Racing team recieved some solid support on the sponsorship front this week with the announcement that Tomball, Texas-based DGI Beverage, maker of an innovative pouch drink known as Black Iguana Frozen Rita, has signed on for the next two races on the NHRA Mello Yello Drag Racing Series schedule, beginning with this weekend’s 25th annual Kansas Nationals at Heartland Park Topeka.

“We’re very excited to bring BLACK iGUANA the national exposure and marketing horsepower it deserves. They’ve been huge supporters of ours and couldn’t be a better group of guys to work with. It’s a great product with a taste, look and convenience that can become a major player in the industry,” said Enders. “As they work on growth and investment as a company, we’re looking to prove our program and the loyal NHRA fans can play a huge role in achieving their corporate goals. If we do our job, and the fans respond well, this is just the beginning of a very exciting marketing partnership.”

Black Iguana is a line of premium, ready-to-drink margarita cocktails that are packaged in single-serving pouches. Flavors include classic lime, strawberry, peach, and pina colada. The brand was founded in 2005, and the partnership with Enders-Stevens and Cagnazzi is part of DGI Beverage’s national marketing program that follows their grassroots philosophy of promotion.

The Black Iguana branding and colors, as the company points out, is the perfect compliment to the flat black look that Enders-Stevens’ Camaro has carried this year.

“We came up with the idea for BLACK iGUANA while enjoying time spent outdoors with family and friends. And that’s what going to the races is all about,” said co-founder Earl Castor. “We fell in love with Erica and how the drag racing community supports products that support NHRA teams. It’s fans get an experience and level of access to their favorite drivers that’s unlike anything else in motorsports. We want to be a part of that.”