Blue04 Title Sponsorship To Have Positive Impact On X-DRL Operations

DSC_2385

While many creeks have risen with the mayhem of recent summer showers, the X-DRL’s upcoming “Mayhem at the Creek” promises everyone at the renowned Maryland International Raceway will rise from their seats when the world’s fastest door-slammers take to the track starting at high-noon next Friday.

The X-DRL comes in with renewed energy, thanks to a new relationship with Blue04, the premier oxygen enhanced electrolyte water beverage and X-DRL’s new Title Sponsor. “Along with the addition of a substantial title rights program, Blue04 has given the X-DRL the opportunity to establish a distribution network selling Blue04 to raise additional capital to support the league,” stated X-DRL President Jeff Mitchell.

“We’ve already sold over a dozen truckloads of this premium beverage and all of the revenue generated is going directly to the X-DRL. We hope to have Blue04 at every race track and race-fan owned business who uses water in the future. This is an incredible opportunity for the racing community to embrace a new business model that goes beyond traditional sponsorship in their financial support.”

Beginning at the Mayhem at the Creek, fans will start to see the influence of this partnership including cases of water available in the registration trailer for race teams to purchase.

DSC_2371As with a majority of first year startup businesses, the X-DRL has been challenged by many factors to perform at the level of its initial business plan.  Mitchell continued, “X-DRL’s core management is committed to provide a premium experience for both racers and fans of the sanction, and while change is inevitable, we will embrace those changes and do what it takes to overcome the short-term adversity that has confronted this organization.”

One such change is the decision of Chris Bell to step-down as the X-DRL Operations Manager. Chris’ has been instrumental in guiding the X-DRL thru the establishment of the sanction and his efforts are very much appreciated.  Numerous resources are being engaged to fulfill his position.  The level of experience and professionalism Royce Miller and the staff at MIR bring to the table will assist in a smooth transition in relation to the upcoming event.  Chris’s departure was amicable and he continues to remain in open communication with key personnel at the X-DRL.

Related to “Operations” is an additional change that is of the utmost importance to the participants of any professional competition where performance is rewarded financially.  As a result of support from Blue04, starting with the event at M.I.R., all teams will be issued their payout at the conclusion of the event.  Any, and all remaining outstanding performance awards will be paid in full no later than August 15th 2013.

“Moving forward, we believe a stated pay-out policy will help alleviate frustrations and we are thrilled to be in a position to pay our racers at the conclusion of each event,” stated X-DRL President Jeff Mitchell.

With sincere disappointment for all X-DRL fans from the city of Dallas, TX and all surrounding communities, uncertainty surrounding the ownership at Dallas Raceway have failed to yield a position of confidence, so this event will be removed from the 2013 schedule with no replacement. The X-DRL will contact racers who were pre-registered to refund their fees or apply them to future events.

“Work has already begun on the 2014 schedule and we hope to include a Texas race next season,” Mitchell said.

X-DRL President Jeff Mitchell as well as some of the stars of the X-DRL will be on SHRA radio Tuesday, July 23rd to discuss “Mayhem at the Creek.” The show airs at 7:00pm EST at SHRAonline.com or you call in to listen or speak to the host at (909) 265-9152. For more information on the X-DRL, visit www.X-DRL.com.

About the author

Andrew Wolf

Andrew has been involved in motorsports from a very young age. Over the years, he has photographed several major auto racing events, sports, news journalism, portraiture, and everything in between. After working with the Power Automedia staff for some time on a freelance basis, Andrew joined the team in 2010.
Read My Articles

Drag Racing in your Inbox.

Build your own custom newsletter with the content you love from Dragzine, directly to your inbox, absolutely FREE!

Free WordPress Themes
Dragzine NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

Dragzine - Drag Racing Magazine

We'll send you the most interesting Dragzine articles, news, car features, and videos every week.

Dragzine - Drag Racing Magazine

Dragzine NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

Dragzine - Drag Racing Magazine

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...


Street Muscle Magazine
Hot Rods & Muscle Cars
Diesel Army
Diesel Army
Engine Labs
Engine Tech

Dragzine - Drag Racing Magazine

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...

  • Streetmuscle Hot Rods & Muscle Cars
  • Diesel Army Diesel Army
  • Engine Labs Engine Tech

Dragzine - Drag Racing Magazine

Dragzine

Thank you for your subscription.

Thank you for your subscription.

Dragzine - Drag Racing Magazine

Thank you for your subscription.

Thank you for your subscription.

Loading