Image Courtesy of Jim Dunn Racing

While the 2012 drag racing season did not go as planned for Jim Dunn Racing on the track, it was certainly a successful one off the track.

On the track the team struggled mightily, suffering 14 DNQs and winning just four rounds of racing. The team also experienced three massive explosions which destroyed three Funny Car bodies and a plethora of parts. Away from the track the team announced a multiple-year marketing partnership with Grime Boss Hand Wipes midway through the season. Rookie driver Todd Lesenko piloted a Grime Boss primary sponsored Funny Car at four events last year, including the U.S. Nationals.

The partnership was so successful that Grime Boss has opted to increase its sponsorship for 2013 and will take over as a primary sponsor. The Jim Dunn Racing Nitro Funny Car will feature Grime Boss livery for most of the season, except for a select few where additional team partners will be highlighted. Todd Lesenko will return as the driver for the 2013 Mello Yellow Drag Racing Series inaugural season.

“Nice-Pak is proud to partner with Jim Dunn Racing and we are excited about capitalizing on the grass-roots success we have seen with the team,” said Keith McQuaid, Vice President overseeing Grime Boss strategy and business development. “We believe that the NHRA fan base is a core audience to help influence trial and ultimately brand advocacy. Grime Boss is the premier heavy duty hand wipe that will clean all of your toughest messes on either hands or surfaces, yet they are skin safe with aloe and Vitamin E.  This is the essential cleaning tool for on-the go, at your home, or under the hood.”

In 2013, Grime Boss plans to focus their program toward growing distribution and enhancing existing retailer relationships via in-store and at-track activation to build brand awareness and consumer demand. The NHRA Manufacturer’s Midway will certainly be a great place to help achieve their goals. Jim Dunn Racing Team Manager, Jon Dunn, reflected on the team’s exclusive commitment and expanded presence with Grime Boss for the 2013 season.  “Promoting a great product like Grime Boss hand wipes this past season was exciting, and we are looking forward to the increased program in the upcoming season.  We are thankful for the sponsor relationship and enjoy spreading the word about Grime Boss hand wipes because it is a superior product that we believe in and have introduced to many other race teams and fans for use at the track and in the shop.”