Louis Floquet Keeps Crower Cams Family Owned

Huge news this PRI for anyone who sweats the details on their valvetrain: Crower isn’t going corporate. In an industry where it feels like every other heritage brand is getting snapped up by some faceless private equity group, Crower Cams & Equipment Co. is bucking the trend and keeping it in the bloodline. Founder Bruce Crower’s grandson, Louis Floquet, has officially taken the keys to the castle, assuming full ownership and leadership of the brand.

It is honestly rare to see a performance company run for nearly 70 years without eventually selling out to a conglomerate, but that is exactly what is happening here. Bruce Crower started this operation back in 1955 with a simple obsession: making American racing parts that didn’t explode. He built a reputation on cam profiles, lifters, and connecting rods that could handle serious abuse. Usually, when a founder’s era ends, enthusiasts hold their breath, hoping the quality doesn’t tank or production doesn’t get shipped overseas. But with Louis Floquet stepping up, the manufacturing is staying right here in the U.S.

This isn’t just a title change; it is about protecting a specific way of doing things. Floquet made it clear he understands exactly what he is inheriting. He knows that “Crower” isn’t just a logo on a fender sticker; it is a promise to the guys building race engines that the metal is good. He is committed to keeping the machines running domestically and avoiding the temptation to outsource to the lowest bidder. He explicitly stated he is honored to carry the legacy forward, ensuring that the “Made in USA” stamp isn’t just marketing fluff—it remains the core of their business model.

So, if you were worried about your favorite cam grinder changing its recipe, you can relax. The family is staying put. It is good to know that as we head into a new era of performance, Louis Floquet is steering the ship, ensuring Crower remains the same trusted American staple it has been since the ’50s.