Mickey Thompson Tires is putting greater emphasis on finding more ways to support its customers. The company has created a three-pronged approach to ensure racers have access to all the information they need about its tire offerings. This goes beyond the Mickey Thompson website and includes an expanded presence at more than 150 events in 2026.
The internet is open 24/7, and Mickey Thompson understands that customers need quick answers about products, so the company is working to increase the depth of information available online. YouTube is another area where Mickey Thompson is growing its footprint. The brand’s YouTube channel already features a strong catalog of technical videos, with more planned for the future.
Still, nothing replaces face time with racers at the track. Mickey Thompson values the person-to-person interactions it gets while attending events. The company encourages racers to stop by and talk with them, as the information gathered becomes valuable input for product development and more.
Mickey Thompson’s Jason Moulton explains the company’s approach to being so active at events.
“We go to these events to provide a service to the racers. We’re there to sell tires, mount them, fix issues, and provide technical support. The other big reason is that we want to see what the market needs so we can provide products for those needs. We’re not only gathering information about on-track performance, but we’re talking to customers to hear why they use our products or why they don’t. You can’t get that information if you’re not at the track.”
If you’re looking for information about Mickey Thompson tires, check out the company’s website, YouTube channel, or visit their rig at any major event in 2026.
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