Greenbriar Equity Group, L.P. , a middle market private equity firm, announced on Thursday that funds it manages has acquired a majority position in JEGS Automotive, a distributor of high-performance aftermarket auto parts and accessories that was founded by Jeg Coughlin, Sr. in 1960 and has remained one of the automotive industry’s great family-owned success stories.

The investment, the first commitment of institutional capital to JEGS, aims to support continued product and market expansion while enhancing its technology and distribution capabilities. JEGS is Greenbriar’s eighth platform investment completed in the last twelve months.

Since its founding, JEGS has transformed from a local performance shop to a national online retailer and distributor of aftermarket auto parts and accessories. Today, JEGS offers its significant base of automotive enthusiast customers more than two million product SKUs from over 800 vendors through its online website and modern fulfillment center near Columbus, Ohio.

The Coughlin Family, which has successfully guided the Company’s expansion across three generations, said, “After more than 60 years in business, our family was very focused on identifying a growth partner who shares our values and has a clear vision for the future of JEGS. We’ve found that partner in Greenbriar, and we look forward to remaining significant shareholders alongside them.” The Coughlin Family will retain a minority ownership position alongside Greenbriar.

Jeg Coughlin III, President of JEGS, added, “The entire JEGS team has never been more excited about the opportunities that lie ahead, and we look forward to partnering with Greenbriar and their extensive network of sector experts as we focus on enhancing our customers’ online experience, onboarding new products and services, and expanding our reach through organic and M&A-led growth.”

“As an iconic brand in the performance enthusiast segment, JEGS is extremely well-positioned to take advantage of the continued growth of eCommerce in the broader automotive aftermarket, and we are proud to have been selected as their first institutional partner. The Coughlin family has built a unique culture underpinned by passionate employees with deep technical expertise, and we look forward to preserving that foundation while working with management to drive accelerated growth,” commented Matt Burke, Managing Director of Greenbriar.