PowerEdge Joins Paul Lee Racing As Primary Sponsor On Nitro Funny Car

Paul Lee Racing is set to strengthen its presence in the NHRA Mission Foods Drag Racing Series with an expanded partnership featuring PowerEdge as the primary sponsor on Lee’s nitro-burning Dodge Charger Funny Car.

The new agreement will place PowerEdge branding prominently on Lee’s Funny Car during four major NHRA events in the 2026 season, including Maryland International Raceway, Sonoma Raceway, Pacific Raceways in Seattle, and The Strip at Las Vegas Motor Speedway.

Paul Lee Racing Continues Building Momentum In NHRA Funny Car

Over the past several seasons, Paul Lee Racing has steadily evolved into a serious contender in the loaded NHRA Funny Car ranks. With strong performances, increased sponsorship support, and continued development on and off the track, the team has positioned itself as one of the category’s rising programs.

Now, the addition of PowerEdge as a primary partner further strengthens that growth.

“We’re excited to get back out there and continue building on the momentum this team has created,” said Lee. “The competition in Nitro Funny Car is as tough as ever, but our group has been working hard, and we’re ready to get back on track with the PowerEdge brand.”

Lee’s nitro Funny Car operation continues benefiting from a long-standing relationship with DENSO, which has supported the team since its early days. The expansion now includes the PowerEdge aftermarket brand as a featured partner at select national events.

PowerEdge Expands Presence In NHRA Drag Racing

PowerEdge is a growing aftermarket product line from DENSO Products and Services Americas, Inc., offering competitively priced starters, alternators, and diesel aftertreatment products designed for durability and reliability.

The brand’s move into NHRA drag racing provides direct exposure to hardcore automotive enthusiasts, racers, performance shops, and aftermarket consumers, a perfect fit for the NHRA audience.

“Having DENSO bring the PowerEdge program to Paul Lee Racing is a tremendous addition for our team,” said Lee. “We’ve built a lot of momentum over the past few seasons as a team, and partnerships like this help us continue competing at a high level. We’re excited to represent PowerEdge and deliver strong results throughout the season.”

The partnership also highlights how NHRA drag racing continues serving as a major marketing platform for automotive performance and aftermarket companies seeking direct engagement with passionate fans and industry professionals.

DENSO And PowerEdge Target Performance-Driven Audience

The collaboration between Paul Lee Racing, DENSO, and PowerEdge is built around shared values centered on performance, reliability, and consistency, which are all critical elements in both professional drag racing and the automotive aftermarket industry.

By partnering with an NHRA Funny Car team, PowerEdge gains a high-visibility platform capable of reaching enthusiasts across multiple markets during the 2026 season.

“We’re proud to partner with Paul Lee Racing to bring our brand to one of the most dynamic platforms in motorsports,” said Lisa Michler, Manager of Marketing & Communications. “This collaboration reflects our commitment to performance, reliability, and innovation, values that are essential both on the track and in the products we deliver to our customers every day. We’re excited to connect with racing fans throughout the season and showcase the strength of the PowerEdge lineup alongside a team that shares our drive to win.”

NHRA Funny Car Competition Continues To Intensify

The NHRA Funny Car category remains one of the most competitive divisions in motorsports, with teams constantly pushing the limits of performance, tuning, and consistency.

For Paul Lee Racing, expanding partnerships like the PowerEdge program provides additional resources and visibility as the team looks to continue climbing the ladder against powerhouse organizations throughout the NHRA tour.

With upcoming appearances at several marquee venues, Lee and the PowerEdge Dodge Charger Funny Car will have plenty of opportunities to showcase both on-track performance and the growing partnership throughout the summer racing schedule.