Holley Increases Support of NHRA Sportsman Drag Racing Competitors

Holley is set to increase its support of the NHRA Sportsman introduce several new programs across the NHRA sportsman drag racing landscape for the 2026 season, . Under the agreement, Holley will play an active role within the NHRA Lucas Oil Drag Racing Series, highlighted by the Sportsman Racer Appreciation presented by Holley, which is scheduled to take place at the Gatornationals at Gainesville Raceway.

The Best Losing Package presented by Holley will be awarded at every national event during the opening round in Top Dragster, Top Sportsman, Super Comp, Super Gas, Super Street, Super Stock, and Stock. The award will go to the competitor who produces the strongest mathematical run in a losing effort, based on performance relative to index or dial-in, along with reaction time.

The Holley EFI Never Rest Award will also return in 2026, recognizing racers who push through adversity to compete and perform at NHRA national events throughout the country.

“We’re excited to work with NHRA on this partnership. It’s our goal to continue to build relationships and create programs that give back to the Sportsman racers,” says Dan Waters, Holley Senior Director, Safety & Racing. “We wanted to be creative with these programs, and we look forward to working with the Sportsman competitors next season.”

A long-established leader in fuel-system design, Holley has built its reputation as a premier performance brand over multiple decades. Its industry-leading Holley EFI product lineup delivers high-level solutions for builders, race teams, and drivers, while the company also continues its long-standing relationship with NHRA.

“Holley has a trusted name in our sport, and we’re proud to continue building on our partnership,” says NHRA Vice President and Chief Development Officer Brad Gerber. “We share a strong commitment to supporting the backbone of drag racing — our sportsman competitors — and Holley’s dedication to racers at every level remains impressive. We’re excited to work together in 2026 to deliver an even stronger experience for our racers and fans.”