In recognizing the sheer power of the internet and its role in sales and customer service in today’s digital-first arena, the S&W Performance Group has launched a fully revamped website with a fresh, new, user-friendly browsing and shopping experience. S&W’s new home on the web is catered to the individual experience of mobile, tablet, and desktop computer users, adding efficiency for customers and vendors who navigate to the website, regardless of the device.

Professionals builders and do-it-yourself’ers now have greater access to product and information, in particular the search functionality, allowing them to quickly locate the desired items or material. This will no doubt further assist customers in procuring the product they need for their race-minded projects, much like those highlighted in a recent article here on DRAGZINE.

S&W’s President, Michael Weney, shared of the new website initiative: “Customer satisfaction is a priority and paramount to our success. Visitors to the new site will have a positive experience, and they’ll want to visit us again.”

Kevin Johnson, the owner of Sylvanson Web & App Design and Developments, who is also a racer and an S&W customer, was chosen to design the new e-commerce website. “The site is everything we expected and more, because it was created with Kevin’s insight and state-of-the-art software. This is why it will be well-received and working for us 24 hours a day,” said General Manager Tom Hoosigian.

In addition to its expansive catalog of racecar chassis and components, the new website highlights S&W’s fabrication services, its array of used parts, and a wealth of product information and FAQ’s.

For more information on S&W Race Cars, its products, and tech information, visit them at www.swracecars.com or call toll free at 1-800-532-3353.