JRi Shocks is a relative newcomer to the performance aftermarket, started in 2007. Founded by performance innovators, JRi’s goal is to bring to market the “world’s most technologically advanced, highest performance suspension systems.” Using race-proven designs allows JRi to make that statement, and most importantly, back it up.
With world-class engineering at the core of JRi’s business plan, the company uses the engineering angle to design and provide the best design, parts, and service in the industry. JRi isn’t one of those companies to simply sell a product to make money. The company is in the business of making money, of course, but its employees are also a vested part of the hobby, as well.
In order for JRi to be a vested part of the hobby it takes being at the forefront of technological advancements and design. JRi’s goal is to be to market before other manufacturers have their product even into production. That sentiment should serve them well in an extremely competitive marketplace where everyone and their brother have a shock design on the market.
However, what differentiates JRi from others is that it has shocks and struts for street cars, drag cars, pro touring builds, short track cars, hot rods, and even road race applications. You can check JRi out on the web at www.jrishocks.com.