For 33 years, Goodguys has been hosting spectacular shows and spreading car culture across the country. We had the opportunity to talk with their event director, Betsy Bennet, and vice president, Andrew Ebel, to find out about its plans for 2016. Goodguys will not hold events in Indianapolis or Florida in the foreseeable future, but believe the change will help increase their overall show quality.
Letting go of these two events drops the annual number of shows Goodguys hosts from 22 down to 20. According to Betsy and Andrew, this will allow the organization to focus on providing a better experience at all its other shows. Andrew stated, “Recommitment to the ‘car guy’ is what it really boils down to. We really want to expand our universe, and continue to bring new guys and girls to the hobby.”
Betsy used this reasoning to share with us why they are shifting away from Indianapolis, in particular. “Indy has struggled to keep up with everything that’s going on, whereas we’ve changed how our event experience is,” she said.
The main goal of Goodguys in 2016 is to make a bigger commitment to social and digital media, both pre- and post-event, to help increase its reach, and to share the event experience with a larger audience. As always, Goodguys’ priority is ensuring that they remain true to their roots, and concentrate on celebrating their passion for cars with fellow gearheads. The Goodguys Rod and Custom Association 2016 event schedule can be viewed by clicking here.