Starting on July 15, the Mopar MoVenture road rally will pit a group of ten two-person teams against each other on a seven-day journey across diverse roads and terrain from Detroit, MI, to Golden, CO. The teams will make their way to the Mopar Mile-High NHRA Nationals at Bandimere Speedway.

Along the way, teams will compete for Mopar parts and accessories throughout a variety of challenges as they also document their progress via social media outlets. Teams will earn extra points by sharing their experiences with friends and followers via social networks such as Facebook, Twitter and YouTube.

“The Mopar MoVenture road rally is geared to generate excitement surrounding Mopar’s flagship event, the Mopar Mile-High NHRA Nationals in Bandimere, CO, while also building buzz about our brand throughout many social media platforms,” explained Tricia Hecker, head of marketing for Mopar. “The intense passion of our Mopar enthusiasts will be on display both online and on the road as these 10 teams vie for the road rally win.”

MOVenture participants will be driving brand-new 2011/2012 vehicles provided by Chrysler Group LLC. Participants will experience everything from luxury technology to off-roading to cow-roping, with a little bit of rock-star partying mixed in, before wrapping up the road rally at the Mopar Mile-High NHRA Nationals.