Breaking: Dealer Allocation Plan Announced for the 840hp Dodge Demon

2018 Dodge Challenger SRT Demon

In case you missed it, the 2018 Dodge Demon will hit showrooms with a sticker price of $84,995. And today the folks at Dodge kindly released the full allocation plan for the 3,300 it will release into the wild in North America (3,000 to the U.S.). Production begins later this Summer and deliveries will occur in the Fall.

Worried about cars being sold well above MSRP? Dodge has a plan for that (see below). Worried how you can track your order? A new concierge hotline (800-998-1110) and website was created. And before you ask, orders are being accepted starting TOMORROW.

Here’s how Demon will be allocated to dealers:

  • To be eligible to order a Challenger SRT Demon, dealers must have sold more than one SRT Hellcat in the last 12 months
  • Dealer allocation will be based on 60 percent SRT Hellcat and 40 percent Charger and Challenger sales performance
  • Dealers can only order as many Demons as they are allocated
  • Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers
  • Demons sold for a price that exceeds MSRP will be produced after priority production is completed

“We learned a lot when we launched the wildly popular SRT Hellcats,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and FIAT—FCA North America. “We’ve taken that information and created an allocation plan that is clear and concise, builds on Demon’s position as the Dodge//SRT halo and makes it easy for our customers to understand how they can put a Demon into their garage and, ultimately, out on the drag strip.”

“The 2018 Dodge Challenger Demon represents the best of what Dodge//SRT stands for – performance capabilities that are second to none, iconic styling and a heritage built on pushing the boundaries of what is possible at a price that is attainable. We know some dealers may be tempted to sell to the highest bidder, but we are encouraging them to leverage the Demon as a halo for both the brand and their dealership, to bring customers into their showrooms and see everything we have to offer.”

For more information about the 2018 Dodge Demon check out our previous stories HERE and HERE, and stand by for more updates on the world’s fastest quarter-mile production car and first-ever production car to do a front-wheel lift, as certified by Guinness World Records.

About the author

Scott Parker

Scott dreamed of being in the automotive media in high school, growing up around car shows and just down the street from Atco Raceway. The technology, performance capability, and craftsmanship that goes into builds fuels his passion.
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