The numbers are in, last month’s Holley LS Fest East 2024 was the largest LS Fest event yet. Holley reported record attendance at Beech Bend Raceway Park where the event is held. Nearly 45,000 enthusiasts and over 2,750 vehicles attended the three-day festival, which featured exhibitors, LS-powered vehicles of all types, and races throughout the weekend. For Dan and Easter Baber, owners and operators of Michigan Motorsports, LS Fest is not just another event on the annual company travel schedule. For the Baber family, LS Fest is in their blood.

All in the Baber family! Michigan Motorsports and 269 Motorsports side by side with Tyler’s “The Notch” Mustang.

The Babers have three sons who are also involved in motorsport. Their oldest, Tyler Baber, founded 269 Motorsports about 10 years ago. Like Michigan Motorsports, his company also centers on providing LS and LT parts to the market. At this year’s LS Fest East, Michigan Motorsports and 269 Motorsports were able to display their booth next to each other, with Tyler’s 1989 Ford Mustang known as “The Notch” on display. This gave attendees an up-close look at the combination of parts required to power the stock-block 6.0 liter LS-swapped Mustang to mid-7 second quarter-mile times.

A snail the size of a spare tire barely fits behind the passenger headlight and pushes this stock-block LS well past 1,200 horsepower.

The Notch isn’t just a nice red Mustang brought along for attendees to admire, this Mustang serves as a test bed for new products as well as Tyler’s personal drag car he runs in True Street classes. Tyler was able to pull off an unprecedented fourth win in a row at LS Fest East Drag & Drive. Despite the challenges of racing in the sweltering Kentucky heat, Tyler piloted “The Notch” to three back-to-back passes, averaging an impressive 7.63 at 183 mph, ultimately securing the overall win in this year’s Drag & Drive.

We had an amazing time at this year’s event, and our booth was packed with LS enthusiasts excited to check out our latest products. It was a fantastic opportunity to connect with both new faces and long-time supporters.

Michigan Motorsports was proud to be the major sponsor of this year’s Drift Challenge, giving them a front-row seat to some of the weekend’s most thrilling moments. The action didn’t stop there, as they were excited to also sponsor drift racer Jonathan Nerren, whose LS-swapped Nissan S14 prominently featured Michigan Motorsports branding and parts under the hood. Jonathan started drifting while being stationed in Japan with the US Navy. Once he came back stateside in 2010, he started drifting competitively and for the past decade has competed in Formula Drift.

Jonathan Nerren keeping his LS-swapped Nissan S14 sideways all weekend.

Dan and Easter are excited to build on the momentum from this year’s event. With new product launches planned and continued partnerships with drivers like Jonathan Nerren. Michigan Motorsports remains committed to supporting the LS community at every level and is looking forward to making next year’s LS Fest even bigger and better.